Unless you are in the business of selling air, this is the first thing that your brand should exude.
Value and message are the chicken and the egg - it doesn’t matter which came first, but if one ceases to exist, so will the other.
Technology is changing the way we live and communicate. It’s important to keep up and connect to new tools while remaining true to personality and brand values.
No direction, no momentum. It’s that simple.
When messages take on a life of their own, there is real scale change.